The UEL BabyDevLab has worked with a wide range of commercial partners to bring research from our lab to the wider community and to a national audience. Below are some of the recent highlights of our commercial partnerships and the research that helped shape them. If you want to know more or you would like to work with us, please contact us.
The project with New River Retail was built on our lab’s BLAISE project looking at the environmental causation of stress. The campaign centred on children tantrumming while out shopping. As part of this, we contributed to changes to the designs of shopping centres, including child ‘chill-out’ zones, and wrote advice guidelines for security guards to help raise awareness of what they could do to help parents struggling with a tantrumming child.
Centre Parcs worked with the UELBabyDev lab to raise awareness about the effect of children on shared parent-child activities. This included preparing a report that presented the latest research findings for parents, and contributed to the design of some consumer research on the topic, and conducting a series of interviews that were covered in national print media, radio and TV.
For a project with Hartley’s Jelly we worked to raise awareness of our research into parent-child stress contagion, in a project about communicating with children about their anxieties about going back to school.